Jessica V. Lichy-Ferreira is a Professor of Marketing with extensive international academic and professional experience. Her expertise spans consumer behaviour, sustainable digital transformation, regenerative business, and cross-cultural studies. She is actively engaged in teaching, research leadership, and doctoral supervision, and contributes widely as an associate editor and reviewer for leading international journals. Her research portfolio includes high-impact publications, edited scholarly books, and interdisciplinary collaborations across Europe, Africa, Asia, and the Americas. She regularly delivers keynote lectures, visiting professorships, and industry-facing research, bridging academia and practice with a strong focus on societal impact and innovation.